Describe your idea. IdeaByLunch generates your founder brief, positioning, launch strategy, and a real, live website — in minutes.
No code. No agency. No 6-month build. Just a founder, an idea, and lunch.
I'm not just the founder of IdeaByLunch. I'm also my own customer. I run an empire of products — and every one of them was launched, audited, and rewritten with this tool. If it doesn't work for me, it doesn't ship to you.
Type your idea in plain English. One sentence or ten — however you think.
In 60 seconds, a complete founder brief: vision, ICP, GTM, copy, and master build prompt.
A live business at your domain. Real Stripe. Real customers. You own everything.
Three things you'll have by sunset that you didn't have at breakfast.
Brief is always free. Pay only when you want to be live by lunch.
A tool. You own the code, the domain, the customers, the GitHub repo. We are the launchpad, not the contractor. Most founders never speak to us — they just ship.
We will tell you in the brief. The whole point is to find out by lunch — not after six months and $40,000 of build cost. A bad idea found cheaply is a feature, not a bug.
No. We deliver a live, deployed business. You also get a master build prompt — drop it into Claude Code, Cursor, or Codex if you want to keep building.
You. 100%. The Vercel project, the GitHub repo, the domain registration — all transferred to you. No lock-in, no licence fee, no vendor moat.
They generate code. We generate a founder. The brief, the ICP, the GTM, the launch plan, AND a live site. Code is the easy part of being a founder now — strategy and momentum are the hard parts.
Brief in 60 seconds. Live site within hours. The "lunch" is the ritual — buy in the morning, share screenshots with friends at lunch, post on LinkedIn by dinner.
© 2026 IdeaByLunch · The fastest way to become a founder.