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Brief in 60 seconds · Live product in 48 hours

Your idea,
fully cooked.

Describe your idea. Get a complete product brief — vision, market intelligence, copy, launch strategy, and a master build prompt. Free.

Cook my idea — free →See how it works
ideabylunch.com/app

IdeaByLunch

Your idea, fully cooked.

Describe your idea — e.g. a website for Mike's Plumbing in St. Louis
Cook my idea
Vision
Plan
PRD
Market
Copy
Launch
Prompt
How it works

Three steps to a live product.

01
Describe your idea

Type your idea in plain English. One sentence or ten — however you think.

02
Get your brief

In 60 seconds, receive a complete product brief with vision, market intelligence, copy, and a master build prompt.

03
We build and launch

Pay once. We build your product, deploy it to Vercel, and deliver a live URL within 48 hours. You own everything.

What you get

A complete brief. Free.

I
Product Vision

What you're building, who it's for, and the outcome it delivers.

II
Product Plan

5 features in build-priority order with recommended tech stack.

III
PRD

User stories and technical requirements ready for a developer.

IV
Market Intelligence

ICP, top 3 competitors, and your positioning in one paragraph.

V
Marketing Copy

Taglines, headlines, subheadlines, and CTAs ready to ship.

VI
Launch Strategy

GTM motion, first 10 customers playbook, and 90-day milestones.

VII
Master Prompt

A single executable prompt for Claude Code, Cursor, or Codex.

Pricing

Pick your level.

Brief is always free. Pay only when you want us to build it.

Websites
Starter
Good
$149
then $97/mo
3-page site, live in 48 hours
  • 3 pages (Home, About, Contact)
  • Mobile-responsive
  • Deployed to your domain
  • Free brief included
  • 48-hour delivery
Get started →
Most popular
Professional
Better
$299
then $97/mo
5 pages + custom copy & colors
  • 5 pages including Services
  • Custom brand colors & fonts
  • SEO-optimised copy
  • Contact form wired up
  • 1 round of revisions
  • 24-hour delivery
Most popular →
Premium
Best
$499
then $97/mo
8 pages + booking & payments
  • 8 pages + blog or gallery
  • Online booking or payments
  • Custom design system
  • Analytics dashboard
  • 3 rounds of revisions
  • Priority 12-hour delivery
Go premium →
Mobile App or SaaS
Full Product — from $1,499
Auth, payments, database, custom design. Delivered in 5–7 days.
Build my product →

Your idea is waiting.

60 seconds. No signup. No card. Just your idea, fully cooked.

Cook my idea — free →
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