Live · Updated weekly

The empire.

Every product I run, audited every week with my own tool. Public scores. No hiding the regressions. Watch us improve in public.

Average conviction across 4 live audits: 39/100

Flagship· 90-day distribution push · all-in
Founder activation

IdeaByLunch

Become a founder by lunch

ideabylunch.com
90/100

This site is a masterclass in founder-obsessed, outcome-driven messaging, delivering brutal clarity and time compression that will convert ambitious founders.

Audited May 14Read the report →
Rotation· Fortnightly focus · maintenance + weekly content
Healthtech

MedOS

Clinical AI for African healthcare

medos.health
0/100

This website offers zero value or information, resembling an abandoned domain rather than a 'coming soon' page for a serious product.

Audited May 7Read the report →
AI agent

AI CEO

AI executive in your pocket

ai-ceo.com
35/100

This site is a textbook agency brochure, passively informing about services instead of aggressively transforming executives into AI-powered leaders.

Audited May 7Read the report →
Cargo· Live · indexed · no active work right now
Consumer AI

Ablavie

AI-powered consumer app

ablavie.com
30/100

AblaVie has a clear niche but fails to convey the transformative power founders gain, instead positioning as a generic service provider rather than a catalyst for brand liberation.

Audited May 7Read the report →
Founder's note

I run all of these. I audit them weekly with my own tool. Sometimes the score goes up. Sometimes it goes down. I show the regressions because hiding them would make this list a sales page. It's not. It's a receipt.

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